Growing Up
As a kid, I used to spend hours writing ridiculous stories in Word documents while my parents worked. I didn’t know what I was doing — I just liked building something from nothing.
Fast Forward 20 Years
Now, I get to optimize and write unique content for brands across fashion, business services, finance, media, and so much more.
No one situation, solution, or user-first strategy has been repeated throughout my digital marketing career.
Every new account, project, and team I work with throughout my agency career has been a blank canvas.
And i’m the creative kid, writing away his story in a blank document, making each strategy with passion, experience, and love for the channel I dove head first into years ago.
My First Agency
Gen3 Marketing was an ideal place to learn and grow in search engine optimization. I gained practical experience working with small to large brands in social media, writing, blogging, digital outreach, on-page SEO, keyword research, and basic technical SEO.
Imagine keeping up with SEO foundations, learning to manage accounts in 2019 during the release of Google’s industry-building large language model BERT.
It was chaos, but, I loved every second.
Noteable Brands We Worked With:
Canadian Tire
Sport Chek
Chicco
Randolph USA / Ranger
Tompkins Bank
Yesglasses
WaterStreet Company
Jammin Jammies
My Favorite Projects
Conducting keyword research by improving thousands of Canadian Tire e-commerce pages
Creating organic social media plans for brands with almost no followers
Writing blogs from scratch before AI tools guided content
Moving from keyword research to writing unique title tags and meta descriptions for thousands of pages
Leading my first SEO project with my mentor, merging eight Canadian and US sites into one Kids Pajamas website after acquisition